As seen on Black Hawk bags: if you're a snack-sneaker, your Rottie's definitely onto you.

A biscuit a day keeps the pout away (yes, even the dramatic floor flops)

Subtitle: The psychology behind dog treats, and how your Rottie knows when you’re holding back

You know how you reach for your oat milk latte every morning before you do anything remotely productive? That’s treat logic—for hoomans. For dogs like me, the stakes are higher (and droolier). We’re running complex tail-wag algorithms, and we know exactly how many biscuits should be in circulation. Spoiler: It’s more than you think.

But first, let’s talk biscuits and brain chemistry

When my hooman gives me a biscuit after sitting, staying, or not barking at the bin truck (which is heroic, honestly), my brain goes all sparkly. That biscuit triggers a serotonin party—the good-feels chemical—while reinforcing the idea that good behaviour = snack attack.

"Animal behaviourist Dr. Kate Morningside says consistent treat rewards actually build trust and reduce anxiety in large breeds like Rotties."

So when you reward me for coming when called (even if it took a few extra sniffs), it’s not spoiling—it’s strategic. It’s neuro-snacking. And I am very here for it.

Treat logic isn’t random—it’s canine economics

I once found three chicken nuggets just by looking adorable at the park. That’s when I realised something: treats are currency. And like a furry little economist, I’ve learned how to work the system. Every lick, every tail wag, every guilt-trip stare? That’s an invoice.

We dogs don’t ask for much, but when we do, we remember what works. That’s why your Rottie sits with extra posture when the treat tin rattles—he’s investing.

When you don’t treat enough, we notice

Have you ever skipped a biscuit after a brilliant spin-and-drop or ignored my heroic display of restraint when the mailman showed up? That silence? That tail slow-wag? Buddy, that’s a service complaint.

Rottweilers are known for their loyalty and stoic strength, but that doesn't mean our feelings can't be a little bit... biscuit-dependent. My mate Spike, a solid 47 kilo cuddle tank, once sulked for a whole day because his hooman gave him a plain carrot. A carrot, hooman. That’s not a treat—it’s culinary betrayal.

So, how do you treat right? Thor’s go-to checklist:

• Routine > Random: Use treats at consistent times—after walks, during training, or when I resist indoor zoomies on rainy days.
• Emotion counts: Extra tail wags and brave bin-truck battles deserve bonus rewards.
• Size matters: Small bites mean more moments to celebrate (also helps with the waistline… sigh).
• Splurge on flavour: I recommend peanut butter biscuits like the Huds and Toke Mini Biscuits. They crunch like dreams wrapped in joy.
• No fake fuss: If it smells weird or looks like a vitamin, don’t expect tail wags. Keep it fun, snacky, safe!

Thor-tested treats from our local stash

I’ve taste-tested a few gems that hit all the right notes—from wag to swagger. Here’s what I’m currently rating:

• Huds and Toke Peanut Butter Mini Biscuits — small, crunchy, peanuty perfection.
• Huds and Toke Small Yoghurt Donuts — for those #TreatYoSelf weekends or birthday photo ops.
• LickiMat Soother Tuff — not edible, but add a smear of peanut spread and it becomes a calming, tasty time-out tool.

Every one of those gets at least 4/5 tail wags from me—except the donut. That gets 6/5 because I have no self-control.

Outdated logic says “Don’t over-treat.” Let’s update that.

Hoomans used to think frequent treats = spoiled dogs. But the truth is, smart snacks build a stronger bond, curb naughty behaviour, and make us feel seen. Isn’t that what you want in a relationship—whether it’s romantic or with a 4-legged lump of cuddles?

Think of your Rottie’s treat logic like your hooman need for morning coffee, Friday night wine, or mid-week brownie “because you’ve earned it.” We’re not demanding. We’re just self-aware snack connoisseurs with paws.

So what’s the biscuit bottom line?

Treating isn’t excess—it’s expression. It’s giving back to your furry hype-man who guards your garden from possums, picks up your emotional vibes before Instagram can, and greets you like you’re Beyoncé every single day.

Next time I sit without being asked or let the cat walk past without a dramatic scene? A biscuit, please. It’s not bribery—it’s respect. 🍪

Big tail wags until next time,
Thor 🐾

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