Paint can’t fix what the undercoat ignored 👇

Haymes Ultrahold stops stain bleed that ruins jobs—and your hard-earned finish pride.

The invisible hero that prevents paint disasters before they happen

When it comes to painting over smoke stains, watermarks, or kid’s “wall art” in crayon, most people just slap on a coat of paint and hope for the best. Spoiler: the best rarely shows up. What you need isn’t a tougher topcoat—it’s a smarter base. That’s where Haymes Ultrahold comes in.

Before: blotchy walls and repeat coats
After: a professional finish in half the time

You’ve probably seen it before—the greasy ghost of a stain bleeding through your new coat of paint. Or that “sealed” water damage that rises up like it’s got unfinished business. Haymes Ultrahold stops that mess in its tracks. It’s the barrier between yesterday’s problems and today’s clean slate.

“A quick-dry, no-fuss safety net that grabs onto almost any surface and locks in the mess. It’s the step that changes everything—especially when time and finish matter.”
—Candeece H, Paint Advisor

Why most paint jobs fail before the first coat dries

Paint might be the hero of the reno story, but prep work? That’s the unsung sidekick. Failure to prep is a setup for failure. And stains—whether from water, fire, smoke, or the kids’ artistic flair—are some of the worst culprits.

Haymes Ultrahold is a fast-drying, methylated spirit-based barrier primer that’s built for one job: lock it in, so it doesn’t bleed through. Markings, odours—even mould—don’t stand a chance. Once dry, it’s ready for either acrylic or oil-based topcoats, which means no rethinking your plans mid-job.

Three reasons Ultrahold earns its space in every toolkit

  • Superior stain blocking: From smoke to pet stains to marker pens, its smart formula shuts it down for good.
  • 1-hour recoat time: Rapid turnaround = faster finish without sacrificing prep.
  • Unbeatable adhesion: Clings to challenging surfaces, so your paint doesn't slip, bubble, or peel days later.

Got a stubborn surface like old varnish, tannin-rich timber, or uneven patchwork? This is your peace of mind in a tin. And yes, we’ve got it on hand with expert advice on how to use it best.

Pair it with a high-quality roller like the Uni-Pro Microfibre Roller Kit for maximum grip and even coverage on topcoats. You’ll avoid roller marks and streaks that scream “DIY disaster.”

This is where good finishes begin

Let’s get real: It’s the prep that separates a “that’ll do” from a “wow, who painted this?” finish. Haymes Ultrahold isn’t optional—it’s the secret weapon. Especially when you’re renovating under pressure, have ten things on the to-do list, and still want it done right the first time.

Whether it’s sealing in smoke from a long-gone fireplace or covering that feature wall you’ve officially un-fallen in love with, it’s the single step that erases the past so your fresh coat can shine.


One coat today saves five problems tomorrow

You can’t shortcut quality—but you can plan smarter. And that starts at the base. When you lay down Ultrahold, you don’t just prep a surface—you protect the finish, the timeline, and your reputation for doing things properly.

Here’s to fewer callbacks, better coverage, and a paint job that holds up to scrutiny—from buyers, renters, and your own high standards.

See you in store — or reach out if you want help choosing the right undercoat, primer or tools for your next job.

Cheers,
Candeece

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