The best colour in the world won’t stick if your base is a mess 👇

Haymes knows walls—but do yours keep bleeding? You deserve better, longer-lasting colour.

Stain-proof walls and stress-free projects? It starts before your first brush stroke.

You've scrubbed marker off the wall more times than you’d like to admit. The ceiling still holds a faint yellow blush from that old fireplace. And every time the sunlight hits, you spot that patch where whatever was underneath keeps bleeding through—like a ghost that won’t quit.

It’s not just frustrating. It can undo hours of sanding, priming, and careful rolling. That’s why, when it comes to painting real homes with lived-in stories, Haymes Ultrahold isn’t just a primer — it’s your stingy, stubborn, stain-shielding best mate.

One Hour. One Coat. A Whole Lot Less Headache.

This isn’t your average undercoat. Ultrahold dries in just one hour, saving you days of frustration and repeat coats. It clings like nothing else we've seen — to oil-based and water-based topcoats alike — and blocks the sticky stuff from pulling through: smoke stains, crayon art attacks, pet smells, mould marks, fire damage, and that tricky tannin that seeps out of wood trims.

Before: You needed three coats and a prayer.
After: One coat of Ultrahold, peace of mind, and time for an extra cuppa.

But what makes it work so well?

It’s all in the base. Haymes formulated Ultrahold with a tough methylated spirits base, which doesn’t muck around when it comes to stubborn, smelly, or sticky stains. Think of it like a bouncer for your topcoat—anything not welcome stays out.

“Ultrahold is like setting a clean stage for your next act. It hides the mess so you can create something beautiful on top — and know it’ll stay that way.”
— Candeece, Paint Section Lead

Prep once. Paint right. Here's how to nail it:

  • Scrub and sand your surface (lightly — you're not sanding a deck here).
  • Shake your tin well, and give it a good stir.
  • Apply one consistent coat of Haymes Ultrahold using a quality brush or roller like our Uni-Pro High Absorption Roller.
  • Wait one hour — enough time to walk the dog or do a tea round — and you’re ready to apply your topcoat.

And if the surface smells a bit smoky, or came from a space with pet accidents? That’s exactly what Ultrahold was made for.

Got a tricky surface?

Ultrahold works wonders on:

  • Ceilings with old water stains
  • Doors touched by grubby hands and crayons
  • Timber trims leaching tannins
  • Mould-affected spots where other primers fail
  • Fire-affected surfaces you thought were beyond saving

Here’s where good tools make a great combo. Pair it with these in-store favourites for best results:

Still on the fence about using a stain blocker?

Here’s the hard truth: skipping a stain blocker like Ultrahold can mean doing the job twice. And nobody wants to sneak back into a half-finished living room weeks later with a brush and regret.

Yes, great colours matter. But great painting starts where stains end — with a product that makes sure your hard work looks fresh for years, not just a few Saturdays.

“The best finish on the planet won't stick if you've skipped the prep. It's like building a house on toothpaste.” — Candeece, Paint Section Lead

The not-so-secret to pro-level painting at home?

Start with a barrier coat that’s stronger than your Sunday schedule. Let Haymes Ultrahold do the hard work so your finish looks flawless — and stays that way.

This is how you keep your ceiling white, your trims crisp, and your sanity intact. It means no patchy surprises, no faint old stains peeking through your colour dreams. Just paint that sticks, a space that shines, and no funny smells or past haunts creeping back in.

Good painting isn’t flashy. It’s clever. This is part of how it’s done.

See you in-store,

Candeece

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